A Revolutionary Alternative to Conventional
Marketing Mix Modeling.
Did you know that conventional MMM methods assume constant incremental impacts and do not consider hidden interactions of media channels?
See in just one minute why and how NEUSREL’s revolutionary approach works:
Marketing Mix Modeling Reinvented
Can you explain why sales increased and can you use this knowledge to fine-tune your strategy? With NEUSREL, you can. Our customers have experienced dramatically increased accuracy that enable higher returns on investment. Why? Beyond conventional modeling techniques, NEUSREL helps you:
- Know the unknown: model unknown nonlinearities in your complex datasets
- Validate assumptions: explore interactions among business drivers instead of simply assuming independence
- Dig a little deeper: extract more information from your data, even from small datasets and even when your number of marketing channels overexceeds number of cases.